Episode 5

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Published on:

13th Mar 2026

Fear Sells. So What Does Science Sell?

How do scientists communicate complex ideas in a world shaped by social media, misinformation, and short attention spans? In this episode, Salty Talks explores the importance of science communication through a panel discussion featuring aquaculture farmers, science communicators, researchers, and educators. The conversation highlights how storytelling, visual communication, education, and emerging technologies are helping bridge the gap between scientific research and public understanding.

Panelists discuss:

  1. How misinformation spreads and why fear often travels faster than facts
  2. The role of storytelling in making science accessible
  3. Using social media as a tool for outreach
  4. Creative approaches like illustration, podcasts, games, and virtual reality
  5. The importance of reaching younger audiences
  6. Why listening may be one of the most important communication skills scientists can develop

Together, their experiences show that science communication is not just outreach, it is an essential part of building trust, supporting informed decision-making, and shaping the future of aquaculture.

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About the Podcast

Salty talks: Conversations on Sustainable Aquaculture in Maine
Learn about all things aquaculture in Maine!
Salty Talks, hosted by Corinne Noufi, the Communications Specialist at the Aquaculture Research Institute is your go-to podcast for a deep dive into all things aquaculture! This show seeks to disseminate information about the culture of various species, provide updates on research, innovation, and education, and highlight the multidisciplinary aspects of aquaculture. Each episode features interviews/discussions with researchers, industry, and other professional voices from the Maine aquaculture world.

About your host

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Corinne Noufi

Corinne is the Aquaculture Communications Specialist with ARI. She engages in work by writing, producing, and distributing written material, graphics, videos, and other media products to enhance education and bring attention to the world-class research being conducted at the ARI.

She graduated from Seattle University in 2017 with a bachelor of science in biology where she examined fish food web ecology in Cambodia, sparking her interest in fisheries and how human and environmental health can be supported by aquaculture. Post graduation Corinne worked for the Mountains to Sound Greenway Trust, an environmental non-profit in Washington State doing regional ecological restoration work.

She then went on to obtain her master’s degree from the School of Marine and Environmental Affairs at the University of Washington, allowing her to dig deeper into comparative aquaculture and food production systems. She also completed a capstone around marine spatial planning for kelp and shellfish aquaculture site selection in Puget Sound. Post graduate school Corinne completed a Science Communication fellowship followed by a one-year Hershman Fellowship through the University and Washington Sea Grant working on numerous projects including an Equity Guidebook about incorporating environmental justice into ecosystem monitoring.

Originally hailing from Golden, Colorado, she enjoys spending time doing outdoor activities such as skiing, hiking, mountain biking, and trail running.